Apple TV strategy finally emerging?

 19 December 2011    |      Chris Power   |     Apple, Cloud, Creative/Media, Education, Google, Non-Profit, Small Business

Apple’s TV strategy has been uneven and ambiguous over the years. Recent technology and product development clarifies Apples’ strategy, according Jessica E. Vascellaro in her recent Wall Street Journal Online article.

With the specter of a head-to-head battle with Google TV, plus a host of new technologies integrating AppleTV with mobile devices, Apple will have to show its hand soon.

Apple has demonstrated in the past, technology success has not depended on breadth or extent of platform. Nor even, strictly, on superior hardware. Instead, it is built on integration – i.e., iTunes. Apple products work together seamlessly through superior hardware/software integration. iTunes integrates devices, media, and platforms. iTunes itself became a platform, much greater than the sum of its individual parts, to support the entire “i-” empire. Will this strategy continue to work for AppleTV?

Media control and royalties will determine how the major digital TV players position themselves on the battlefield. Who will be savviest in the media boardrooms? Supposedly Jobs was masterful at this. Do his successors in this role have sufficient clout?

Read more: wsj.com

facebook.com/  |  twitter.com/  |  Posts By: Chris Power